With the spread of Covid19, there has been an increased demand for mobile health spaces to test and vaccinate people. These spaces can be set up in schools, workplaces, or other public places. They are important not only for preventing the spread of the virus but also for educating people about it. Mobile health spaces [...]

Sponsorship marketing as a discipline has matured a great deal over the past 20 years.  Brands are investing significant resources in sports, entertainment, personalities and other channels.  Sponsorship marketing is no longer a “non-traditional” marketing initiative.  Sponsorship marketing represents a tried-and-true platform for brands to connect with consumers and drive business objectives.  Four reasons to [...]

Experiential marketing has increasingly become the go-to strategy for brands. Here are some numbers: Hybrid events open up new ways to engage an audience. One of the biggest benefits of hybrid events, according to 48% of event planners, is that they provide more possibilities for people to connect.   Experiential marketing allows businesses to reach [...]