The Principals of Golf

Looking to expand the reach and impact of The Principal Financial Group’s PGA Champions Tour event beyond the Des Moines market, Next Marketing created a grassroots golf program that gave an edge to The Principal’s resellers across the United States.  By offering individual golf instruction from Top 100 PGA Tour Coaches and Local Pros followed by a round on premier courses, The Principal was able to deepen relationships, create better understanding of their products and drive business with their independent brokers.