Next created a space that allows enthusiasts to go as far as they dare, to explore the freedom they seek and reward them for the challenges they crave. The tour successfully showcases the many benefits of General Tire’s high performing products in an accessible and welcoming manner for the Rough Riders as well as the Parking Lot Princesses.
ANYWHERE IS POSSIBLE
With the objective of introducing the GT brand to an audience beyond the traditional industry and off-road racing events, Next Marketing began to work two parallel paths to launch:
- Reimagine the footprint to better reflect the brand’s desired positioning and present a more attractive aesthetic to this diverse target audience.
- Second, armed with past data Next developed an event activation schedule that targeted large consumer and enthusiast events.
Visitors rated the experience an average of five stars
75%
of contacts are likely to purchase General Tire products as a result of the experience
85%
of participants fit the target of Truck / SUV owners
Visitors rated the experience an average of five stars
75%
of contacts are likely to purchase General Tire products as a result of the experience
85%
of participants fit the target of Truck / SUV owners
TURNING ON A DIME.
Even after 12 years of partnership, Next continues to drive performance for General Tire. From consistent year over year double digit growth in sales leads, to improved operational efficiencies and stronger brand presence at more targeted events, Next delivers for General Tire.
WHAT’S NEXT FOR YOU?
Whether you are looking to design an experiential marketing campaign from scratch or take your existing brand experience to the next level, we have the capabilities to bring your story to life.
2820 Peterson Place
Norcross, GA 30071
770.225.2200
info@nextmarketing.com