From Highways to High Schools: Next Drives Mobile Recruiting Efforts for the U.S. Air Force
Experiential - Mobile Tour
Client Since
2012
More likely to enlist after visiting a tour
18%
Annual Active Tour Days
500
Annual Registrants
100k+
Annual Impressions
35M
A high-tech, high-touch recruitment campaign that brings the Air Force to the front lines of American life.
Since 2012, Next has elevated the U.S. Air Force’s touring recruitment campaign into a force to be reckoned with by inspiring America’s brightest young men and women to explore 200+ career options.
From local High Schools to professional and collegiate sports, and state fairs to STEM events, each of the 12 unique touring assets tests potential recruits physically and mentally through a variety of on-site challenges that embody the world’s most technologically advanced fighting force.
Alongside AOR, GSD&M, we work to continuously employ and evolve operational best practices for each mobile tour’s complex logistical demands while relentlessly pursuing to maximize the campaign’s reach and impact across the United States.
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