Experiential
Marketing
From supermarkets to The Big Game, Next has been trusted by some of the world’s most iconic brands to create, manage, and measure unforgettable experiences across North America. Intimate or immense, every experiential campaign and sponsorship activation is designed to create emotional connections with your target audience—and move your business forward.
Bringing Your Brand to Life, Coast to Coast
Since our first mobile marketing tour for AOL in 2001, we’ve been trusted by leading global brands to take their message on the road. From customized vans for Weber to immersive trailer fleets for the U.S. Air Force, our vehicle-based tours engage audiences where they live, work, and play—at trade shows, office parks, festivals, and sporting events.
Whether you’re launching a national marketing campaign, activating a regional rollout, or executing a hyper-local blitz, we manage every detail: asset design and fabrication, routing and logistics, vehicle maintenance, staffing, and on-site execution. Our mobile tours aren’t just efficient—they’re unforgettable brand experiences that drive results.
Turning Crowds into Customers
From festivals and fairs to concerts and sporting events, we create branded experiences that are strategically driven, precisely planned, and flawlessly executed. Whether it's an intimate pop-up for McDonald's or a large-scale activation for Ford, our consumer events engage, educate, and empower both action and advocacy.
From concept to completion, our turnkey services cover every detail—including experience design, asset sourcing, logistics, operations, and staffing. We deliver impactful consumer events that stay on brand, on budget, and right on schedule.
Making Every Partnership Perform
We turn sponsorships into standout experiences that connect brands with the right fans in meaningful ways. Whether we are maximizing Buick’s presence at the NCAA Final Four or introducing the Kawasaki NAV to Morgan Wallen concert-goers, we go beyond logos and signage to deliver mutual value for the brand and the fan through sponsorship activations, content and experiences.
From creative development to on-site execution and measurement, our end-to-end services ensure your sponsorship investment drives visibility, engagement, and real business results. We know how to navigate rights-holder relationships, integrate seamlessly into existing platforms, and bring your brand to life in ways fans won’t forget.
Putting Products in Hands - and on Shopping Lists
We specialize in delivering high-impact sampling programs that drive trial, awareness, and conversion. Whether on the floor of a major retailer for LaCroix, in the middle of a packed festival with Nestle or guerilla street teams handing out Tabasco to football tailgaters, we create memorable moments that turn first tastes into lasting impressions.
From staffing and logistics to ServSafe certification and reporting, our turnkey sampling solutions are built for scale and precision. We handle every detail—so your product makes the right impression, with the right people, in the right place.
On-Premise Energy, Off-Premise Impact
We create seamless, compliant, and engaging alcohol sampling programs that introduce consumers to your brand in the environments where they are most likely to be interested and the moments when they’re most likely to purchase. From bars and restaurants to grocery stores and liquor chains, we’ve helped brands like Anheuser-Busch and Jack Daniels launch new products and reach new consumers.
Our on- and off-premise activations are backed by deep category knowledge and full-service support including TIPS-certified staffing, regulatory compliance, logistics, reporting, and retail integration. Whether you're driving awareness for a new release or supporting a key sales push, we have the knowledge and experience to get liquid to lips.
Where Business Gets Done
From executive summits and sales meetings to customer experiences and road shows, we design and deliver business to business meetings and events that deepen relationships, achieve alignment, and deliver results. Whether it’s a high-touch leadership retreat or a multi-day conference, we help brands connect with their most important audiences in meaningful ways.
Our turnkey services include agenda planning, venue sourcing, content development, production, logistics, and on-site management, ensuring every detail is handled with precision and professionalism. The result? Seamless, on-brand experiences that reflect your business goals and elevate your brand in every interaction.
Putting Drivers Behind the Wheel—and the Brand
We create immersive test-drive experiences that do more than showcase vehicles—they ignite interest, build confidence, and drive purchase intent. From closed-course activations at corporate campuses to street drives at festivals and shuttle programs at sporting and entertainment events, we’ve helped brands like General Motors and Nissan deliver hands-on experiences that move audiences from curious to committed.
Our full-service approach covers everything from site selection and course design to vehicle logistics, staffing, safety, and compliance. Whether you’re launching a new model, educating employees, or fueling conquest efforts, our ride and drive events are built to accelerate purchase intent.
Hosting with Purpose, Delivering with Precision
We design and execute hospitality experiences that strengthen relationships, reward loyalty, and elevate your brand in high-touch environments. Whether it’s a VIP program for Iron Mountain at a PGA Tour event, a curated customer experience for CDW at a Napa winery, or an exclusive bourbon tasting for First Horizon Bank in Miami, we help you engage key audiences in memorable and meaningful ways.
From invitation strategy and guest management to custom experiences, gifting, and on-site execution, we ensure every touchpoint is seamless, thoughtful, and on-brand. With a deep understanding of both logistics and luxury, we make sure your guests feel valued—and your business objectives are met.
