From Debut to Demos: Next Super Charges Kawasaki’s Launch of the all-new NAV 4e
A rider-first campaign that fuses thrill, lifestyle, and brand into one bold experience.
In the Spring of 2025, powersport brand Kawasaki entered the Personal Transport Vehicle (PTV) market with the launch of the all-new NAV 4e.
To increase awareness, Kawasaki partnered with Next to deliver high-impact, touch & feel mobile tour activations at marquee events nationwide.
The campaign featured eight activations at premier events, including CMA Fest, the US Pickleball Championships, national airshows, and select Morgan Wallen tour stops- including an on-the-beach activation at the highly anticipated Sand in My Boots Music Festival in Gulf Shores.
Our agile event strategy enabled rapid deployment, successfully mobilizing within weeks. The seamless execution ensured timely delivery of branded transport and display assets, as well as expertly trained onsite personnel, aligning with program KPIs and exceeding expectations.
The consumer event tour established a strong physical presence with exposure to over 880,000 live event consumers, driving awareness and enthusiasm for the Kawasaki NAV 4e. The experiential marketing program generated hundreds of consumer demos, walk-a-rounds, and ride-a-longs for Kawasaki’s latest product endeavor.
