From Off-Road to On Brand: Next Evolves General Tire’s Experiential Strategy
A brand-building activation that transforms motorsport passion into everyday driver loyalty.
EX Award Winner
Next has supported General Tire’s experiential marketing efforts for more than 15 years. As the automotive industry brand and its target audience have evolved, so has our strategic, tactical, and creative approach for the brand’s most prominent event marketing campaign.
The current GT Delivers Tour is a cutting-edge interactive product display and demonstration experience designed to introduce the automotive brand to a broader audience, going beyond the traditional off-road racing enthusiast. The product displays encourage hands-on education and engagement with our highly trained product experts and present a more attractive aesthetic to more diverse audiences at fairs, festivals, car shows, and sporting events across the United States.
