From Showroom to Roadshow: Next takes Axis Communication’s Experience Center on the Road
Axis goes mobile to meet decision-makers where they are.
In the competitive and rapidly evolving security and surveillance industry, Axis Communications sought a way to mobilize its highly successful Customer Experience Centers to make a lasting impact on its target audience, foster collaboration with ecosystem partners, and demonstrate the full power of its integrated technologies.
To meet these goals, Axis developed the Axis Experience Vehicle (AEV) - a mobile tour/innovation center designed to deliver in-person, hands-on, immersive experiences to partners and customers across North America. The AEV is a dynamic extension of Axis’s Experience Centers, outfitted to showcase Axis’s entire portfolio of intelligent security solutions.
Axis relies upon Next to take the AEV on tour, visiting customers and partners across the United States and Canada. The mobile format enables Axis to bring its message of a smarter, safer world directly to the decision-makers who matter most—on-site, on their terms, and in their environments.
The AEV proves that by putting powerful technology on wheels, Axis has built a direct line to customer insights, product engagement, and stronger partnerships one mile at a time.
