From logistical expertise and activation to digital amplification, Next Marketing’s experience experts brought Buick’s vision for a premium fan experience to life during the NCAA Men’s Final Four. Consumers were captivated throughout a multi-sensory environment that offered emerging event technology to create a seamless and completely measurable experience. Next improved upon previous years’ Championship benchmarks for all categories, and exceeded client expectations and every success metric.

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8,400

Consumer Leads

14,000

Vehicle Interactions

10,000

Participants

5,200

Social Shares

WHAT’S NEXT FOR YOU?

Whether you are looking to design an experiential marketing campaign from scratch or take your existing brand experience to the next level, we have the capabilities to bring your story to life.

2820 Peterson Place
Norcross, GA 30071
770.225.2200
info@nextmarketing.com