The Chicago based company wanted to reach people outside of their home market, educate consumers on food allergies, increase product trials, and drum up sales. That’s when they partnered with Next to curate a test experiential program. In response, Next created an appealing place for consumers to feel safe while sampling allergy-friendly foods in an experiential setting, the Safe + Fair Safe Home. Next proposed a mix of events in different geographies to showcase the Safe Home targeting moms at women-centric events, families at fairs and festivals, and health enthusiasts at participatory events. To empower the brand, Next created a data capture survey to track consumer feedback on Safe + Fair products, brand perception, and purchase intent. Also providing S+F future communication opportunity with engaged consumers.