DESTINATION ANYWHERE TOUR

Next created a space that allows enthusiasts to go as far as they dare, to explore the freedom they seek, the challenges they crave and the unique rewards they find in every step they take beyond what others can’t or won’t see.

DESTINATION ANYWHERE TOUR

Next created a space that allows enthusiasts to go as far as they dare, to explore the freedom they seek, the challenges they crave and the unique rewards they find in every step they take beyond what others can’t or won’t see.

With the objective of introducing the GT brand to an audience beyond the traditional industry and off-road racing events, Next Marketing began to work two parallel paths to launch:

  • Reimagine the footprint to better reflect the brand’s desired positioning and present a more attractive aesthetic to this diverse target audience.
  • Second, armed with past data Next developed an event activation schedule that targeted large consumer and enthusiast events.

ANYWHERE IS POSSIBLE

With the objective of introducing the GT brand to an audience beyond the traditional industry and off-road racing events, Next Marketing began to work two parallel paths to launch:

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TURNING ON A DIME.

As Next planned to launch the 2020 GT Destination Anywhere campaign, the U.S. was struck by the COVID-19 Pandemic.  Delayed but determined, the tour was able to hit the road in July 2020, but not without significant COVID protocols in place to protect tour staff as well as consumer participants:

PPE required for tour staff and available for all participants
QR Code touchless data capture system
Regular asset cleaning and disinfecting schedule
Socially distanced displays and signage

TURNING ON A DIME.

As Next planned to launch the 2020 GT Destination Anywhere campaign, the U.S. was struck by the COVID-19 Pandemic. Delayed but determined, the tour was able to hit the road in July 2020, but not without significant COVID protocols in place to protect tour staff as well as consumer participants:

• PPE required for tour staff and available for all participants
• QR Code touchless data capture system
• Regular asset cleaning and disinfecting schedule
• Socially distanced displays and signage

WHAT’S NEXT FOR YOU?

Whether you are looking to design an experiential marketing campaign from scratch or take your existing brand experience to the next level, we have the capabilities to bring your story to life.

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2820 Peterson Place
Norcross, GA 30071
770.225.2200
info@nextmarketing.com