There is no denying the importance of experiences in a world where people are more inclined to spend money on concert tickets than on stuff from their favorite bands. Today's customers want their purchases from brands to do more for them than merely fill their closets or adorn their walls. Because of this, [...]
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So far Anne Cheng has created 6 blog entries.
With the spread of Covid19, there has been an increased demand for mobile health spaces to test and vaccinate people. These spaces can be set up in schools, workplaces, or other public places. They are important not only for preventing the spread of the virus but also for educating people about it. Mobile health spaces [...]
Sponsorship marketing as a discipline has matured a great deal over the past 20 years. Brands are investing significant resources in sports, entertainment, personalities and other channels. Sponsorship marketing is no longer a “non-traditional” marketing initiative. Sponsorship marketing represents a tried-and-true platform for brands to connect with consumers and drive business objectives. Four reasons to [...]
Experiential marketing has increasingly become the go-to strategy for brands. Here are some numbers: Hybrid events open up new ways to engage an audience. One of the biggest benefits of hybrid events, according to 48% of event planners, is that they provide more possibilities for people to connect. Experiential marketing allows businesses to reach [...]
When it comes to experiential marketing, getting it right is easier said than done. It's very important to make sure that the experiences are authentic to your brand and relevant to your audience. When considering an experiential marketing event or campaign, here are some things to think about: Gather ideas and inspiration What activities are [...]
Experiential marketing had developed into a critical strategy for marketers, and for good reason: it works. Experiential marketing differs from other marketing methods in that it employs a variety of tools to generate unique, memorable, and impactful experiences. It also enables marketers to adapt campaigns to a hyper-targeted audience, allowing them to build personalized experiences [...]